Purpose.
Every negotiation starts with what you're actually there to accomplish. We define it before you say a word.
Owners, attorneys, agents and salespeople negotiate every day, with customers, counterparties, partners and their own teams. Most learned how on the job. I coach one system that you use on your next conversation and every one after it. We work on the deals in front of you, and you learn the discipline as we go. I take on a small number of clients at a time.
Request a callYou replay the conversation on the drive home and think of everything you should have said
You gave up price to get the deal done, and it still bothers you.
You walk away feeling like they got the better of you, and you can't say exactly how.
You can feel yourself needing the deal, and you know they can see it.
You dread the call you know is coming.
You're working harder than ever and keeping less of it.
You already know which conversation you've been avoiding.
Suppliers, customers, partners, hires, and the terms that shape the business for years.
Settlements, fee conversations, opposing counsel, and clients who push back.
Holding your price, walking away when you should, and closing without discounting.
Every negotiation starts with what you're actually there to accomplish. We define it before you say a word.
What you know, what you're assuming, and what you still need to ask. Most negotiations are decided before the meeting starts.
We work on your negotiations as they happen: before the call, between rounds, and after it's done. The system becomes habit because you use it on real money.
Negotiation isn't a tactic you pull out at the end. It's every decision about what you'll agree to, what you'll ask for, and what you'll walk away from. The test is always the same: does this serve your purpose?
Most negotiation training teaches tactics, like scripts, anchors and closing techniques. This is a discipline: know what you're there to accomplish, be comfortable hearing no, and never decide under pressure.
No closing, no manufactured urgency, no decision made under pressure.
Tell me what's actually happening. Not the history.