Purpose.
Every negotiation starts with what you're actually there to accomplish. We define it before you say a word.
A second chair for owners
Negotiation coaching for people whose income depends on the conversation.
Owners, attorneys, agents and salespeople negotiate every day, with customers, counterparties, partners and their own teams. Most learned how on the job. I coach one system that you use on your next conversation and every one after it. We work on the deals in front of you, and you learn the discipline as we go. I take on a small number of clients at a time.
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This is for you if
You've given up price or terms to get a deal done, and you're still not sure you had to.
You prepare the numbers but not the conversation.
You feel pressure to close, and the other side can tell.
You already know which conversation you've been avoiding.
You decide fast, because deciding slowly feels like weakness. Some of those decisions have cost you.
Who I coach
Business owners.
Suppliers, customers, partners, hires, and the terms that shape the business for years.
Attorneys and advisors.
Settlements, fee conversations, opposing counsel, and clients who push back.
Salespeople and agents.
Holding your price, walking away when you should, and closing without discounting.
How we work
Preparation.
What you know, what you're assuming, and what you still need to ask. Most negotiations are decided before the meeting starts.
The live deal.
We work on your negotiations as they happen: before the call, between rounds, and after it's done. The system becomes habit because you use it on real money.
Approach
Negotiation isn't a tactic you pull out at the end. It's every decision about what you'll agree to, what you'll ask for, and what you'll walk away from. The test is always the same: does this serve your purpose?
Most negotiation training teaches tactics, like scripts, anchors and closing techniques. This is a discipline: know what you're there to accomplish, be comfortable hearing no, and never decide under pressure.
No closing, no manufactured urgency, no decision made under pressure.
Contact
What decision is in front of you?
Tell me what's actually happening. Not the history.